Two SPH Websites Bag Global Awards (ST)
TWO Singapore Press Holdings websites were big winners at this year's international XMA Cross Media Awards held on Tuesday in Germany.
Straits Times Online and omy.sg won the bronze and gold respectively in the Monetisation category.
Organised by the World Association of Newspapers and News Publishers, the awards recognise a variety of media platforms. This year, the focus was on social media tools and platforms.
An eight-week Flying High campaign for Singapore Airlines clinched the award for ST Online.
The campaign, a contest with two eventual winners, used social media for promotion and created a travel-oriented microsite called Big Story.
The microsite's content and stories used photos, videos and social media for a multi-sensory user experience.
The contest received 450,000 entries, and the microsite attracted more than double the number of anticipated unique visitors.
"Making money in the digital frontier is a huge challenge for most media companies," said straitstimes.com editor Eugene Leow. "As the online medium invariably becomes more prevalent, together with our marketing colleagues, we are constantly trying out new ideas to offer value for both our readers and advertisers."
Bilingual news and entertainment portal omy.sg won for its omy Blog Club, a community with more than 3,000 registered bloggers in Singapore.
Since 2010, the omy Blog Club has provided a platform for bloggers to engage in product reviews, exclusive movie screenings, contests, challenges and more.
The omy Blog Club taps the social reach of bloggers to provide alternative solutions to advertisers' needs.
This is the second international award picked up by omy.sg for its omy Blog Club project this year. In May, it won an award from the International Newsmedia Marketing Association.
Said Lianhe Wanbao and omy.sg editor Chua Chim Kang: "It shows we are definitely moving in the right direction with our social media strategy."