SPH Launches Revamped Property Site STProperty (BT)

BackAug 15, 2012

SINGAPORE Press Holdings (SPH) has revamped its online property portal, equipping it with new features to better serve the needs of property seekers and realtors.

Previously known as ST701 Property, the new brand – STProperty – will provide insights on market trends and historical transacted price data, which users can use to do their research.

Enhanced tools such as loan and affordability calculators have been added to the site. There is also a new Room Rental section to meet the growing needs of the rental market.

The portal has been upgraded to make it more mobile-friendly – with a new app for iPhone and iPad users.

STProperty has tied up with top real estate agencies, such as ERA, OrangeTee, HSR and Knight Frank, to publish exclusive property listings on the site, allowing users to browse over 84,000 properties, including private residential, HDB, room rental plus industrial and commercial properties.

"In the coming months, we will spare no effort to continue engaging our users with exciting marketing campaigns and events," said Johnson Goh, vice- president and head of SPH Online Classifieds (ST701). "Our vision is to be the most trusted provider of property listings in the marketplace."

Since its soft launch in April, STProperty has amassed 4 million page views and more than 40,000 fans on Facebook. The latter figure makes STProperty the property site with the largest fan base.

Tan Tee Khoon, managing director of Knight Frank subsidiary KF Property Network Pte Ltd, said STProperty promises to be "an engaging one-stop portal that will deliver results and exceed the expectations of its users".