SPH IInk awards Open for Ad Entries (ST)

BackMay 24, 2012

ADVERTISEMENTS that have been published in any of Singapore Press Holdings' (SPH) newspapers can now be submitted for the annual iink Awards.

The awards recognise creative and effective advertisements in SPH's whole spectrum of media platforms.

Previously named the Ink Awards, the extra "i" represents integration.

There are nine award categories this year, including three new ones – Digital, Radio and Out-of-Home. One of the nine winners will be named overall Grand Prix winner.

Points will be allocated to the winners and finalists of each category.

The highest-scoring agencies across all categories will be crowned the iink Creative Agency Of The Year and the iink Media Agency Of The Year respectively.

"The iink Creative Agency of the Year and iink Media Agency of the Year awards also serve to give recognition to the agencies that toil endlessly to create and deliver a successful campaign for their clients," said senior executive vice-president of SPH's marketing division Leslie Fong.

"SPH values the importance of the creative and media agencies, and we are delighted to honour the best of these agencies," he added.

Entries must have appeared in SPH newspapers and other media platforms between June 1 last year and May 31. The submission deadline is June 11.