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SPH Magazines Win Top Spots In Industry Poll (ST)

BackApr 13, 2012

Her World is voted Magazine of the Year for the second year running

MAGAZINES published by Singapore Press Holdings have claimed most of the top spots in the latest set of industry rankings.

They were No. 1 in 10 out of 18 categories in the annual poll of advertisers by trade publication Marketing.

Her World was named overall Magazine of the Year for the second year running. It was also voted best women's magazine, followed by CLEO in second and The Singapore Women's Weekly in third.

The Magazine of the Year rankings were based on a survey of 337 people from marketing agencies and advertisers including major banks, consumer goods companies and public sector organisations. Almost eight in 10 of them were decision makers at managerial level.

SPH Magazines group editor Susannah Cheok said she was extremely proud of Her World's achievements, which made it the No.1 choice for both advertisers and readers.

"For over 50 years, Her World has maintained its No.1 position as Singapore's most-read women's magazine by staying relevant and evolving with its readers," she added.

"It remains the voice of the Singapore woman and offers the stylish achiever topical reads that are covered with depth and breadth."

Men's Health took the top spots as Men's Magazine and Health Magazine of the Year.

Mr Loh Yew Seng, chief executive of SPH Magazines, said his unit was constantly improving its publications to meet the needs of both readers and advertisers.

"Besides our print titles, we have also made significant improvements to our online media platforms, such as herworldPLUS.com, and developed innovative and memorable signature events such as the Men's Health Urbanathlon," he added.

Other Singapore Press Holdings periodicals were also in the top positions in their categories.

The title of Parenting Magazine of the Year went to Young Parents, while Luxury Properties was named Property Magazine of the Year.

Torque was named Motor Vehicle Magazine of the Year, while HardwareMAG was the most popular in the consumer electronics category.

The other winners are SilverKris, which was voted In-flight Magazine of the Year, and Harper's Bazaar, which was named Women's Fashion Magazine of the Year.