SPH Wins 4 Accolades At Panpa Ad Awards (ST)

BackMay 11, 2012

SINGAPORE Press Holdings (SPH) has clinched a total of four honours, including the Best Single Print Campaign award, at this year's Panpa Ad Awards.

The winners were announced on the Pacific Area Newspaper Publishers' Association (Panpa) website yesterday.

Former Panpa chief executive Mark Hollands said that the quality of work has risen with each passing year, and stressed the importance of recognising in-house advertising efforts by newspapers and Web teams who have to "work extra-hard to win a dollar in a competitive market".

The annual awards, organised by the Sydney-based association, honour advertisements produced by media firms that are creative, convey a message and promote the sale of their respective publications.

A record 320 entries from Singapore, Fiji, Hong Kong, New Zealand and Australia were submitted.

SPH was named winner in the Best Single Print Campaign category. The winning campaign was a recruitment advertisement for new management associates.

The campaign was published in The Straits Times and sought to attract candidates by comparing the right job to a pair of well-fitting shoes.

SPH also won two "highly commended" citations in the Best Single Print Campaign category. They were a branding campaign by The Business Times and a

Lianhe Zaobao campaign for an external client, Si Chuan Dou Hua Restaurant.

The SPH Ink Awards 2011 campaign, which featured ads on print, radio as well as outdoor digital screens, received a "highly commended" citation in the Best Integrated Campaign category.

The humorous campaign called for entries in a Singapore-based advertising competition organised by SPH. It featured local advertising maestros dressed up as martial arts icons and action heroes.

On her team's wins, SPH Creative Services executive creative director Linda Leong said: "We were successful because we focused on unique concepts and strong ideas."