Take Your Pick of SPH Rewards / Be a Direct Subscriber to Enjoy SPH Rewards (ST)

BackNov 03, 2011

DIRECT subscribers of the 18 newspapers published by Singapore Press Holdings (SPH) can now enjoy discounted deals, redemptions and birthday treats under the SPH Rewards loyalty programme launched by the media giant yesterday.

The 132,000 readers who subscribe to newspapers such as The Straits Times (ST) and Lianhe Zaobao directly, instead of through a vendor, can take their pick of these offers simply by registering for a user account at

There are four reward categories – SPH Treats, SPH Gifts, SPH Events and SPH Malls. Subscribers just need to print out the vouchers to redeem the deals.

Under SPH Treats, subscribers get discounts at various retail outlets, such as Spinelli Coffee Company and EpiCentre.

In all, the programme will kick off with 30 rewards and promotions.

From Nov 18 till the end of the year, subscribers can also enjoy promotions from selected retailers at the Marina Bay Link Mall. Other participating malls will be announced later.

They will also be entitled to presents, including $100 shopping vouchers from audio products retailer Tivoli, on their birthdays, with SPH Gifts; and attend exclusive activities such as preview sessions at warehouse sales under SPH Events.

In addition, there will be five fortnightly lucky draws over the coming 10 weeks for direct subscribers who download and use the vouchers. Prizes include two Sony Ericsson mobile phones – Xperia Arc S and Xperia Ray – and a Lenovo IdeaPad Tablet K1 computer.

Mr Chua Wee Phong, SPH's executive vice-president of circulation, said the programme is designed to give subscribers a host of rewards for subscribing directly with the company.

"In the long run, we hope to build subscriber loyalty and to encourage others to come forward to subscribe with us," he said.

Mr Allen Loh, SPH's senior vice-president of circulation, promised readers that the programme will offer different offers and discounts at various times of the year.

"We will grow the SPH Rewards programme over time, with better offers and more rewards," he said.

More than 70 per cent of direct subscribers are Straits Times subscribers.

Said Straits Times editor Han Fook Kwang: "We've many loyal readers of The Straits Times who have been with us for many years, some of them all through their lives, and we're very happy to be able to offer them these attractive deals. There hasn't been a better time to be an ST subscriber."

Senior service engineer Evelyn Mak, 30, is one happy ST subscriber who is planning to register on the website soon.

"I switched from vendor subscription to being a direct subscriber in May this year because I prefer to pay the fees with my credit cards. So this rewards programme is a bonus which I will definitely make use of," said Ms Mak, who has been reading the paper since she was 10.

To sign up as a direct subscriber or convert your vendor subscription to a direct subscription, call 6388-3838 or e-mail