ST To Launch IPad And IPhone Apps On Aug 1 (BT)

BackAug 01, 2011

iPAD users will be able to read The Straits Times (ST) on their tablet beginning this Monday.

Singapore Press Holdings' (SPH) flagship newspaper will launch its iPad application alongside an enhanced iPhone application at 7am on Aug 1. The app, named 'The Straits Times', will be available for download from the Apple App Store and will be free until Sept 7. Users with the earlier ST iPhone app should download the latest version of the app.

The apps will enhance the experience of readers and enable them to access ST on multiple platforms with interactive access to ST's news coverage and latest updates, commentaries and analyses as well as video content from ST Razor TV, which have all been optimised for the iPad and iPhone.

First launched in January 2009, the iPhone app had comprised only its breaking news service. However, the enhanced app will now provide contents of the ST print edition as well as some new features such as 'push notifications'. Users can also access the seven-day archive of ST editions. PDF version of the newspaper will also be available.

With these new apps, ST will increase its readership beyond the current 1.43 million print subscribers, and allow the newspaper to extend its presence across all digital platforms, in addition to establishing greater relevance with both readers and advertisers. Advertisers can look forward to new and creative solutions through interactive advertisements, particularly on the iPad.

ST has partnered SPH's top five advertisers to launch its iPad app, offering a first-of-its-kind interactive campaign to reach out to iPad users both in Singapore and overseas. This initiative is led by SPH's Marketing Division.

From Sept 8, a new pricing package will be launched for the Straits Times print and digital platforms.

'The pricing package will be a major step forward for the group, and will position us for the future. For now, we want as many readers to try our new apps for free,' said Patrick Daniel, editor-in-chief of SPH's English and Malay Newspapers Division.

Mobile applications for The Business Times will be launched later. BT editor Alvin Tay said: 'BT's mobile apps will follow. We hope to unveil our digital strategy before the year-end.'