Investor
Relations

News

SPH Publications See Surge In Sales During GE (ST)

BackMay 14, 2011

MANY Singaporeans 'voted' to keep up with developments during the General Election via Singapore Press Holdings' (SPH) newspapers.

These registered record increases in circulation in the 12-day period, from April 27 to May 8.

Nomination Day was on April 27 and Polling Day May 7.

Compared with pre-GE sales, flagship English-language newspaper The Straits Times saw daily sales rise by 5.1 per cent, or 17,500 copies per day over that period.

Daily sales of The New Paper (TNP) grew by about 9.6 per cent or 10,000 copies.

The publications that had the highest percentage climb in circulation were evening Chinese newspapers Lianhe Wanbao and Shin Min Daily News, with jumps of 15.8 per cent and 12.9 per cent respectively.

Flagship Chinese-language daily Lianhe Zaobao sold an average 7.8 per cent more copies.

The five newspapers saw the highest sales jump for their May 8 editions which carried news and analyses of the results from Polling Day.

The Sunday Times not only sold 16.9 per cent, or 60,000 more copies, that day, but also sold close to 70,000 of its special afternoon edition.

On that same day, TNP sold 20.8 per cent more copies to hit 137,000 and Lianhe Zaobao sold 212,000 copies, up 29.5 per cent.

The sales jumps for Shin Min and Lianhe Wanbao were 45.3 per cent and 55.0 per cent respectively.

Shin Min sales hit an all-time high of 186,000 copies while Lianhe Wanbao sold 135,000 copies.

Circulation of Malay-language newspaper Berita Harian went up by 2.6 per cent.

From April 27 to May 8, SPH websites also did well with a total of 116 million page views and about 7.9 million video views on straitstimes.com, Stomp, AsiaOne, The Straits Times RazorTV, Zaobao.com and omy.sg

SPH's chief executive Alan Chan said the numbers prove that print newspapers more than held their own in the face of widespread use of the Internet and social media for GE-related news.

He added: 'SPH's newspapers remain the most trusted, authoritative and effective source of news, commentaries and analyses. Our online platforms also attracted a wide and strong following during this period.'