ST Subscription Campaign Off To A Strong Start (ST)

BackMar 28, 2011

ABOUT 4,200 readers have become new or converted direct subscribers since The Straits Times subscription campaign started last Thursday.

Of this number, more than 1,500 signed up at the ST subscription booth during the three-day The Kidz Academy exhibition at Suntec Exhibition Hall 401. The exhibition ended yesterday.

The direct subscription campaign, which runs until May 21, rewards new or converted direct subscribers to ST, who have made the switch to deal directly with Singapore Press Holdings instead of through its vendors. They get a choice of gifts and chances to win up to $100,000 through fortnightly lucky draws.

Those interested can sign up or convert their subscriptions to direct ones through phone or e-mail. Mr Chua Wee Phong, executive vice-president of SPH's circulation department, which is helming the drive, said that the response has been very encouraging.

The shift from vendor subscriptions to direct subscriptions will not mean that vendors lose out. It merely means SPH will take care of all customer-related issues, leaving vendors to focus only on delivering the papers.

The Kidz Academy, an annual exhibition of child development and learning programmes and tools organised by SPH subsidiary Sphere Exhibits, had 80 exhibitors this year.

ST also ran a booth showcasing its educational resources for children, including its weekly worksheets of English learning exercises for primary school pupils and secondary school students that can be sent to their parents through e-mail. The two editions of the Straits Times Education Programme (STep), which are exclusive to ST direct subscribers, are priced at $60 each, or $100 for both.

They were a draw for some parents, such aspersonal assistant Jacqueline Enoch, 40, who signed up for a direct subscription so she could get STep for her sons, aged 11 and 14.

Yesterday, goodie bags were also given out to the first 100 people who cut out a coupon in the expanded Family pages, featured in The Sunday Times' LifeStyle section.


  • To subscribe to ST or convert your subscription to a direct one, call 6388-3838 or e-mail
  • For inquiries on weekly English learning exercises for primary school pupils and secondary school students (ST education programme), contact Carmen Choy on 6319-8533 or