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Big Response To ST Subscription Drive (ST)

BackMar 25, 2011

PHONES at the circulation division of Singapore Press Holdings (SPH) rang all day yesterday, as customer service officers answered queries on The Straits Times subscription campaign.

The campaign, which started yesterday, rewards new subscribers - and those subscribing to the newspaper through news vendors - with a choice of gifts and chances to win up to $100,000 if they subscribe directly.

Mr Chua Wee Phong, executive vice-president of SPH's circulation division, said the phone calls started as early as 6am.

By 7pm, the unit, which handles distribution and subscriptions, had received about 2,100 calls.

Said Mr Chua: 'Some people have difficulty getting through. We hope they will be patient. We will get back to them as soon as possible.'

Among the current subscribers who converted their vendor subscriptions to direct subscriptions managed by SPH is Mr Tan Boon Teck, 52, who chose an LED monitor as his gift.

The regional finance manager, who had been subscribing to ST through a news vendor for about 15 years, decided to make the switch because it offers the convenience of paying by credit card.

He said: 'Sometimes when the vendor knocks on the door, I have to find the change to pass to him.'

Those who convert from vendor subscription to direct subscription have more ways to pay. Other than paying by credit card, they can also do so through Giro, Internet banking or ATM transfers.

The subscription campaign ends on May 21.

To subscribe or to convert from vendor to direct subscription, call 6388-3838 or e-mail circs@sph.com.sg

The first 1,000 to subscribe or convert to direct subscription from today to Sunday at circulation booths F9-F11 at The Kidz Academy, Suntec Singapore Hall 401, will get a bonus gift.

The booths are open from 11am to 9pm.