SPH Pitches Creative Challenge For Advertising Agencies (ST)
SINGAPORE Press Holdings (SPH) is launching The Pitch - a contest that challenges advertising agencies to pull out all the stops to come up with their strategic and creative best.
Each team must include an account director or strategic planner, a creative director and a media director.
They will have to conceptualise an actual campaign for a brand that will be announced at a later date.
The campaign must incorporate a strategy that uses various media platforms such as print and TV and satisfy multiple communications channels.
At stake are more than $500,000 worth of cash and prizes.
'It is all about delivering solutions rather than just assembling inventory,' said Mr Geoff Tan, SPH's senior vice-president and head of strategic marketing.
'Instead of just combining various media options to deliver a cross-media activation, we want to challenge our agency friends to bring their most potent ideas to the table and to seamlessly weave these together to form a powerful, connected and engaging campaign.'
Interested agencies should login to www.asiaone.com/thepitch by March 9 and register for a briefing on March 11 at SPH News Centre.
After the briefing, agencies can download the official entry form from the same website.
There is no limit to the number of teams each agency can send. The closing date for submissions is March 30.
The winning advertising agency will get $20,000 in cash and $250,000 worth of media credits from SPH, as well as the honour of hoisting the Golden Cleaver Award.
The first runner-up gets $10,000 in cash and $150,000 worth of advertisements while the second runner-up gets $5,000 in cash and $100,000 worth of advertisements in SPH media.
SPH already offers solutions to advertisers and agencies across print, broadcast radio, online, mobile, outdoor media and events management.
It has now developed 'SPH IS ON', a solutions-based ideology across different media to bring together the most ideal combination of media products and services for advertisers.