SPH Launches Cash (BT)

BackDec 09, 2010

DEVELOPED over three years to meet rising customer expectations and ad volumes, an $18 million Classified Advertisement Sales Hub (CASH) was launched yesterday by Singapore Press Holdings chairman Tony Tan (left).

The new system is easier to use than its 26-year-old predecessor and can handle all types of advertisements. These include ads in different languages and creative classifieds that go beyond lines of run-on text to include colour logos.The more intuitive interface also reduces training time for new staff, improving efficiency.