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Rednano Locate takes Blackberry by storm (BT)

BackApr 18, 2009

SPH Search, an SPH subsidiary, is partnering Research In Motion (RIM), the owner and developer of Blackberry, to offer Rednano Locate.

BLACKBERRY smartphones will now come with an extra touch - in the form of Rednano Locate, a location-based directory and search service.

SPH Search, a subsidiary of Singapore Press Holdings (SPH) and through its mobile platform Rednano Mobile, is partnering Research In Motion (RIM), the owner and developer of Blackberry, to offer Rednano Locate.

In an announcement yesterday, SPH Search said: 'The first of RIM's customers to take advantage of this service will be owners of the Blackberry Storm, a highly- awaited touchscreen device which was launched yesterday.'

In addition to Blackberry Storm, Rednano Locate will also be preloaded in two of Blackberry's existing models - Blackberry Bold and Blackberry Curve.

Rednano Locate is a ubiquitous service supported across most mobile phone models and platforms. Users can use it to search for more than 100,000 vendors, including retail outlets and petrol kiosks located near them. The service also includes 'live' traffic updates and street directory functions.

Shirley Tan, SPH Search director of business development (mobile), said: 'We have chosen to partner Blackberry to preload Rednano Locate in their latest offering of Blackberry Storm because it has been rapidly gaining market share of corporate users in Singapore.'

'Its particular appeal is to the well-heeled - PMEBs who value time and convenience and need quick access to ready information anywhere, anytime,' she added. PMEBs refers to professionals, managers, executives and businessmen.

SPH Search is working towards having Rednano Locate preloaded into 90 per cent of the market's mobile phones by June 2009.