SPH Classified reels in awards - May 24, 2005 (ST)

BackMay 24, 2005

The Straits Times / The Business Times News On SPH

SPH Classified reels in awards

May 24, 2005
The Straits Times

PROVING that revenue-generating advertisements can also be creative, Singapore Press Holdings' (SPH's) classified advertising unit has won a number of awards at two recent international competitions.

SPH Classified picked up two awards at the 2005 Advertising, Circulation and Marketing Excellence (ACME) Awards, a competition aimed at recognising the best revenue-generating ideas, campaigns and advertisements in newspapers worldwide.

Over 1,650 entries were submitted for the competition, which was sponsored by The Newspaper Association of America.

SPH's winning campaign, which garnered an award of excellence under the classified promotion ad or sales category, was a set of advertisements designed for Food Fest 2003.

Created by Classified art director Anthony Lam, the ads portrayed spoons in various scenarios, waiting to 'scoop up' the goodies being offered by restaurants participating in the event.

A car event, named Car-nival, also won Classified an award of merit under ACME's revenue-generating classified event category. Held last June, Car-nival generated more than $12 million in sales for advertisers, with one car sold every three minutes.

Last month, a campaign created for The Straits Times Recruit pages also came in second for brand and image development at the International Newspaper Marketing Association awards.

The Fresh Jobs campaign used everyday scenarios to depict freshness, such as fresh fish caught on a fishing rod. This campaign captured the essence of Recruit, which is the place to look for the latest job opportunities, SPH said.

Participating in regional and international competitions helps Classified benchmark its products against international standards, it added.

'By constantly striving for excellence, Classified seeks to deliver a world-class advertising product to both advertisers and readers.'