SPH, GV among StarHub i-mode content partners - Oct 15, 2005 (BT)

BackOct 15, 2005

The Straits Times / The Business Times News On SPH

SPH, GV among StarHub i-mode content partners

By Lee Kim Siang
Oct 15, 2005
The Business Times

STARHUB is looking to change the way we use our mobile phones. Chan Kin Hung, StarHub's senior vice-president, mobile services, likens it to having a 'shopping mall in your pocket'.

The 'mall's' tenants were announced yesterday as StarHub revealed the key content providers for the i-mode service that it is launching later this year.

They include Bloomberg, eBay South-east Asia and Golden Village among others. Overall, StarHub has more than 50 partners offering content that run the gamut from banking, entertainment, games, news, shopping, sports and travel sites to information and directories.

Among the content providers that were present at the announcement yesterday were Singapore Press Holdings, MediaCorp TV, MTV Networks Asia, OCBC Bank, Yahoo! South-east Asia and Zuji Singapore.

i-mode is a proprietary mobile-Internet platform developed by Japan's NTT DoCoMo. i-mode-enabled phones come with a hot button which allows users to access the Internet with just one click.

The key to i-mode's success is in being able to provide compelling content that woos customers to go online and download data.

StarHub's i-mode users can expect secured mobile banking offered by OCBC, a one-stop portal to research, plan and book their trips provided by online travel company Zuji and up-to-the minute and breaking news served up by SPH among other content.

From November, i-mode users will be able to subscribe to the online versions of SPH's flagship publications like The Straits Times and The Business Times. Users can also read a selection of stories from the Chinese dailies as well as ST's weekly magazines Digital Life, Urban and Mind Your Body.

'By offering our news and information on i-mode, SPH will not only stay relevant to our existing readers but also strengthen our reach amongst the young working adults, a very mobile savvy group with a big interest in new technology,' said James Heng, SPH's executive vice-president of product development and branding and new media.

SPH special projects unit editor Paul Jansen said: 'There is a wave and the wave is picking up now. And we want to make sure we are on that surfboard everybody is riding.'