AdAsia back in S'pore after 25 years - Nov 01, 2005 (BT)

BackNov 01, 2005

The Straits Times / The Business Times News On SPH

AdAsia back in S'pore after 25 years

Nov 01, 2005
The Business Times

ADASIA is making a comeback to Singapore after 25 years. And Singapore Press Holdings (SPH) will be one of the main sponsors of the conference - the advertising and communications industry's premier event.

The biennial conference - last held here in 1980 - takes place at Suntec International Convention and Exhibition Centre from Nov 20-23. This year's event will be the largest ever.

About 1,200 delegates are expected to attend the four-day event, the central theme of which is 'Winning in Asia'. More than half of those attending are expected to be from overseas.

'Asia is the most important market in the world, with the potential of three billion consumers,' says SPH's executive vice-president for marketing, Leslie Fong. 'This will be a fantastic opportunity for everyone in the media business to meet and network, to strengthen existing ties and make new friends.'

As one of the main sponsors, SPH will host a dinner on Nov 21 for all 1,200 delegates at Swissotel The Stamford. Highlights of the evening will include a performance by dancers from the Crazy Horse Cabaret, a musical review by Fly Entertainment and a joint photo exhibition by The Straits Times and Lianhe Zaobao showcasing milestones in Singapore's history. The two publications are also the official newspapers for AdAsia 2005.

SPH will be among more than 60 companies that will feature their publications, products and services in an exhibition alongside the main conference.

SPH will feature its newspapers and magazines, online news editions and new outdoor advertising capability - SPH MediaBoxOffice.

During the event itself, Mr Fong will present a talk on 'Beyond Print: Lessons from Genghis Khan' while The Straits Times will present a segment on 'Engaging the Press'.

The conference will also feature the Creative Circle Awards. These awards - the 'local Oscars for the ad industry' - will be extended to regional agencies for the first time this year.