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SPH jobs website goes live - Mar 25, 2006 (ST)

BackMar 25, 2006

The Straits Times / The Business Times News On SPH

SPH jobs website goes live



By Alfred Siew
Mar 25, 2006
The Straits Times

SINGAPORE Press Holdings' (SPH) new job-matching website, ST701, went live yesterday, with the first job seekers registering as early as 2am to browse through career opportunities.

The website, accessible at www.st701.com, is pitched as an e-marketplace that leverages on the popularity of The Straits Times newspaper.

ST701 was fast off the blocks, with over 1,000 job postings and 500 job seekers registered on the first day.

Employers such as MobileOne (M1), Ikea and Singapore Polytechnic were among the first to advertise on the new site, which is named ST701 to reflect how users can go seven days a week to one address for transactions.

First announced on Monday, it boasts an extensive list of jobs from employers who can choose to advertise online or both in the newspaper and online. SPH believes this print-and-online bundle will let it muscle into an online job market that is currently valued at about $8 million and is expected to grow.

ST701 lets job seekers create multiple resumes aimed at different employers and to receive alerts about new job postings.

It also promises to better match job seekers and employers by sieving through details such as employment history with a new online classified technology built by Redmatch, a firm that has supported more than 500 newspapers globally.

Ms Elsie Chua, who heads SPH's Classified Advertising, said ST701 has attracted a wide range of employers, offering jobs in IT, engineering, logistics, manufacturing, education and retail, for example.

'The response has been encouraging,' she noted.

Cellphone operator M1, for example, posted 19 job openings on the website and intends to advertise until the end of the year at least.

Other advertisers include Innovision Facade, a construction company that is using a job matching website for the first time.

Director Rena Chua told The Straits Times that ST701 could bring in a larger pool of job applicants - possibly from overseas - as the five-man shop adds 10 new staff this year.

Employers who advertise in print can choose to pay an additional $30 to $80 to be featured online as well. An online-only job posting costs $120 for 30 days.

ST701 is part of a new $10 million strategy by SPH to capture eyeballs on the Internet.

The website is expected to capture at least 50 per cent of the online job market in five years.