SPH clinches 5 Panpa newspaper advertising awards - Apr 18, 2006 (ST)

BackApr 18, 2006

The Straits Times / The Business Times News On SPH

SPH clinches 5 Panpa newspaper advertising awards

By Ku Wei Bin
Apr 18, 2006
The Straits Times

SINGAPORE Press Holdings (SPH) picked up five awards at the annual Pacific Area Newspaper Publishers' Association (Panpa) Newspaper Advertising Awards, held this year in Sydney.

Three of the awards were scooped up by the Creative Services arm of SPH Marketing, which creates advertising campaigns in-house.

WINNING ADS: The New Face Call-For-Entry ads (below) and the Children's Day Carnival ad (above) won awards for the best campaign for circulation over 50,000 copies and the most effective use of colour for circulation over 50,000, respectively.

SPH's Classified Department and its Special Projects Unit each took home one accolade each.

Here is the winning line-up:

Best advertising feature or supplement, circulation over 50,000

(The Straits Times - Health & You Supplement);

Most effective use of colour, circulation over 50,000 (Chinese Newspapers Division - Children's Day Carnival Advertisement);

Best tactical use of newspaper in-house, circulation 15,000 to 50,000 (Lianhe Zaobao - Singapore Promising Brand Awards Campaign);

Best campaign, circulation over 50,000 (The New Paper - The New Face Call-For-Entry advertisements); and

Advertising feature of supplement, circulation over 50,000 (SPH Classified Department - Young Classified).

SPH's haul of five awards is a significant improvement over last year, when the firm went home with just one prize: Best campaign, circulation over 50,000, for Zaobao Sunday's 'Refreshing' campaign, which marketed the revamped Chinese broadsheet.

SPH's Creative Services branch has been going on for only five years, so the success this year was especially welcomed by executive creative director Linda Leong.

Commenting on the good showing at the Panpa conference this year, she said: 'We constantly challenge ourselves to reach greater heights in newspaper advertising and the Panpa wins again this year, are an affirmation of our creative strength.'

Panpa is a non-profit organisation that represents newspapers from Australia, New Zealand and South-east Asia.