SPH, CapLand Retail to offer new avenue for advertisers - Apr 05, 2007 (BT)

BackApr 05, 2007

The Straits Times / The Business Times News On SPH

SPH, CapLand Retail to offer new avenue for advertisers

Strategically placed screens will keep shoppers updated about special offers.

By Pamela Chew
Apr 05, 2007
The Business Times

(SINGAPORE) Shoppers will soon be able to get the latest news and hot buying tips from a network of more than 100 interactive screens in 10 malls across the island - thanks to a joint venture between Singapore Press Holdings MediaBoxOffice (SPH MBO) and CapitaLand Retail.

The strategically placed 42-inch screens - to be introduced in phases from this month - will keep shoppers in the know about special offers and mall promotions. And because the screens will be linked as a network, advertisers will benefit from greater simultaneous reach to shoppers islandwide.

When the interactive capabilities are fully on, the screens will be able to transmit information such as shop location, discount coupons and gift vouchers to shoppers' mobile phones, SPH MBO said in a statement.

The screens will also broadcast the latest news from SPH newsrooms.

CapitaLand Retail chief executive Pua Seck Guan said yesterday: 'There is a need to embrace shoppers and tenants in the new digital age. There is a constant need to explore new avenues to improve the shopping experience.

SPH MBO chairman and SPH executive vice-president of marketing Leslie Fong said: 'The tie-up with CapitaLand Retail is the first of many more partnerships with major shopping centres and retailers. We are constantly on the lookout for new technologies in outdoor media advertising. Advertisers can look forward to more new platforms from us to reach out to their target audience.'

Shoppers can soon try the interactive screens at seven CapitaLand Retail malls: Plaza Singapura, Funan DigitaLife Mall, Junction 8, Tampines Mall, Lot One, Bukit Panjang Plaza and Clarke Quay.

The remaining three - Rivervale Mall, Bugis Junction and IMM - will be added later.