SPH Ink Awards ads clinch 2nd prize at major contest - Jun 19, 2007 (ST)

BackJun 19, 2007

The Straits Times / The Business Times News On SPH

SPH Ink Awards ads clinch 2nd prize at major contest

Singapore is the only Asian country which won recognition in the category

By Lorna Tan
Jun 19, 2007
The Straits Times

A PROMOTIONAL campaign devised by Singapore Press Holdings (SPH) has won recognition from a major international newspaper industry group.

The SPH Ink Awards - an annual competition honouring excellence in print advertising - clinched second place in the Managing Advertiser Relationships category for newspapers with circulation above 300,000.

VITAL FLOWS: The SPH Ink Awards campaign uses ink and water instead of blood to represent the lifeline of creative people. Photo/ SPH

The International Newspaper Marketing Association (Inma) awarded the first place in the category to the Los Angeles Times.

Other winners in the same category came from New Zealand, Venezuela and Austria.

The Inma awards, which were presented at the association's world congress in Paris recently, honour excellence in newspaper marketing worldwide.

The only other Asian newspaper to win an award among the 128 winners was Hong Kong's South China Morning Post, which was honoured in the Premiums and Incentives category.

The entries were judged on their concept, creativity, copy and graphic design, production, overall effectiveness and their end-results.

Mr Leslie Fong, executive vice-president of SPH's marketing division, said: 'Organising the SPH Ink Awards was a long process. A lot of thought was put into perfecting the concept and the format of the awards.'

He added that the honour will motivate the company to further improve the SPH Ink Awards while also coming up with new ideas to market The Straits Times and other products.

The SPH Ink Awards, which were organised by the product development and branding unit of SPH's marketing division, also won top honours at the Pacific Area Newspaper Publishers' Association advertising awards in March.

SPH chief executive Alan Chan said: 'We are pleased the SPH Ink Awards has been recognised as a creative way to market The Straits Times and to strengthen our relationships with our advertisers.

'As the leading media company in Singapore, we need to constantly think of innovative ideas to move the industry forward.'