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Four SPH news websites among advertisers' favourites - Jul 10, 2007 (ST)

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The Straits Times / The Business Times News On SPH

Four SPH news websites among advertisers' favourites

Marketing magazine's first comprehensive Online Media of the Year survey asked advertisers and ad industry players where in cyberspace they would willingly put their cash.

By Erica Tay
Jul 10, 2007
The Straits Times

FOUR news websites operated by media group Singapore Press Holdings (SPH) are among those that companies would most want to spend their advertising dollars on, according to an industry survey.

Marketing magazine's first comprehensive Online Media of the Year survey asked advertisers and ad industry players where in cyberspace they would willingly put their cash.

The magazine, published in Singapore and Hong Kong, compiled lists of the Top 10 websites for three categories - information technology (IT) news, business and finance news as well as search and general news.

The four SPH websites are:

  • Hardware Zone (www.hardwarezone.com);
  • SPH AsiaOne (www.asiaone.com);
  • The Business Times (www.businesstimes.com.sg); and 
  • The Straits Times (www.straitstimes.com).

The technology-focused Hardware Zone, a wholly-owned subsidiary of SPH Magazines, took top spot in the IT category.

Channel NewsAsia's website topped the business and financial news list, while Google led the pack in the search and general news category.

The poll was conducted in March by BDM Intelligence. It surveyed those working for advertising clients, public relations agencies and advertising agencies.

Of 1,189 valid responses, 759 were from advertising clients, while 430 came from various agencies.

Of the 430, 292 worked in creative agencies, 70 in media planning and buying, and the rest from public relations consultancies.

The AsiaOne portal showed its versatility by making it to the top five in all three league tables. It ranked second in the business and finance news category, fourth for search and general news, and fifth for IT news.

Ms Irene Ngoo, AsiaOne's editor, was delighted that the website was ranked alongside big hitters such as Google, Yahoo and MSN.

'We will continue to improve the site and pursue excellence across all the sections in AsiaOne,' she said.

Hardware Zone and AsiaOne had also ranked highly in AdRelevance, Nielsen's online tracking system for advertising campaign placements in Singapore, said SPH.

Popular sites

  • Marketing magazine compiled lists of the top 10 websites in each of three categories - IT news, business and finance news, as well as search and general news.
  • The four SPH websites are those of Hardware Zone, SPH AsiaOne, The Business Times and The Straits Times.
  • The poll was conducted in March. Of 1,189 valid responses, 759 were from advertising clients, while 430 came from various agencies.