SPH presents film to spread global warming message - Aug 28, 2007 (BT)

BackAug 28, 2007

The Straits Times / The Business Times News On SPH

SPH presents film to spread global warming message

It will also make a substantial donation to help spread the message about the threat of global warming.

Aug 28, 2007
The Business Times

SINGAPORE Press Holdings will present an acclaimed movie and make a substantial donation to help spread the message about the threat of global warming.

The media company will present the local premiere of the conservation message of Arctic Tale tomorrow - and donate $120,000 to the Wildlife Conservation Singapore Fund (WCSF).

Arctic Tale is an animated comedy about how polar bears and walruses cope with the melting of the ice near the North Pole - a consequence of global warming.

Produced by National Geographic Films - which also made March of the Penguins, a documentary about the annual pilgrimage that emperor penguins make to mate and rear their chicks Arctic Tale looks at the lives of polar bear cub Nanu and walrus pup Seela over eight years from their birth.

The SPH Foundation, the company's charity arm, will present a cheque for $120,000 to WCSF for the Singapore Zoo's conservation programmes, such as the adoption of Inuka the polar bear and a breeding programme for proboscis monkeys.

SPH and its foundation have contributed more than $1 million to conservation efforts in Singapore since 2004.

SPH also expects to cut $500,000 a year from its power use by installing energy-efficient air-conditioning chillers.

The company carried out an energy audit of its News, Media and Print centres in 2006 and plans to audit its Paragon Shopping Centre this year.

On Aug 14, the Public Utilities Board named SPH's Print Centre a 'Water Efficient Building', thanks to water-saving measures such as reducing flush volume and collecting rainwater to water plants, clean the grounds and use in air-con cooling towers.

Up to 95 per cent of SPH newspapers are printed on recycled newsprint.

'With the effects of global warming becoming more widely felt throughout the world, it has become an urgent matter that all individuals and corporations contribute to saving the earth,' said Ginney Lim, SPH's executive vice-president for legal and corporate communications.

'As a regional media player, SPH would like to be part of the solution to the climate crisis and management of the earth's resources.'