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New look for Wanbao, more analysis from Shin Min - Sep 16, 2007 (ST)

BackSep 16, 2007

The Straits Times / The Business Times News On SPH

New look for Wanbao, more analysis from Shin Min

The new-look Wanbao, which will see layout and content changes, will hit news-stands on Oct 15.


Sep 16, 2007
The Straits Times

CHINESE newspaper Lianhe Wanbao will be getting a facelift to attract more young readers.

The new-look paper, which will see layout and content changes, will hit news-stands on Oct 15.

It will be anchored by its entertainment section, while providing 'sportstainment' - such as interviews with sports personalities - and bite-size news commentaries.

Acting editor Peter Ong, 45, a 14-year veteran of Lianhe Zaobao, will provide new leadership.

Mr Ong has been news editor of its zbSunday section since 2004 and also became editor of its zbNow section in January this year.

'We will incorporate more magazine elements in terms of design, by adding more colours and pictures to capture the attention of young working professionals,' he said.

Shin Min Daily News will also be helmed by a new editor, Mr Koh Lin Hoe, who has been editor of Wanbao since 1998.

The paper will provide more news analysis and coverage of trends on top of daily news.

A centrally integrated newsroom of 80 reporters will be established to provide both newsrooms with entertainment, sports, business and international news.

This will be led by supervising editor, Mr Toh Lam Huat, 55, who has been editor of Shin Min for 15 years.

The editors will assume their new posts on Oct 1.

The restructuring was announced at Shin Min's 40th anniversary celebrations yesterday.

The Minister in the Prime Minister's Office, Mr Lim Swee Say, was the guest of honour.