Investor
Relations

News

Zaobao website offers translation service - Sep 17, 2007 (BT)

BackSep 17, 2007

The Straits Times / The Business Times News On SPH

Zaobao website offers translation service

The free service gives readers access to real-time English translations of various news headlines and synopses, and commentaries from Lianhe Zaobao daily.


Sep 17, 2007
The Business Times

 

TOP newspaper website Zaobao.com has launched a translation service to give readers extra value. By going to www.zaobao.com/tod.html they can access real-time English translations of headlines and synopses of news about China, as well as financial news, local news, local business news and commentaries from Lianhe Zaobao daily. The service is free.

'Lianhe Zaobao continually seeks to build on its strengths,' said Zheng Wei, Zaobao.com online editor. 'It provides exclusive and in-depth political and economic news and commentaries on China.

'Zaobao China has already become an important channel through which readers can understand current developments in Greater China. Some readers may not be fluent in Chinese and this translation service will certainly be of help to them.'

Lianhe Zaobao partnered translation technology developer and service provider GistXL to make the service available.

Translations are generated by language-processing technology under the supervision of experienced editors, which allows rapid and accurate translation.

Mr Zheng believes the service will be useful to government bodies, educational institutions, listed companies and public relations firms. 'We are also exploring launching a tailor-made service for daily translations of content from Lianhe Zaobao and all other Chinese publications by SPH at the appropriate time,' he added. 'Users will be able to subscribe to translated content that interests them.'

Zaobao.com was ranked the No 1 website in the news and media (print) category by intelligence service Hitwise in the first six months of this year. The site enjoys more than five million hits a day, 85 per cent of which come from China.