ST701 adds three more categories to portal - Oct 08, 2007 (BT)

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The Straits Times / The Business Times News On SPH

ST701 adds three more categories to portal

Launch of cars, property, shops to reach out to specific markets

Oct 08, 2007
The Business Times

USERS of the online classifieds portal ST701 ( can now offer and browse for a wider range of products and services, with the addition of three more categories.

The online marketplace run by media group Singapore Press Holdings is introducing three more verticals - cars, property and shops - beefing up the portal that started out as a recruitment website.

The new car vertical, ST701 Cars (, offers a round-the-clock virtual showroom, while users of ST701 Property ( will be able to search and even watch video clips to get a glimpse into homes on offer. And over at ST701 Shops (, window shopping is no longer limited to the opening hours of shopping malls.

'Each of the three new verticals caters to a specific market,' SPH said in a statement. 'From the advertisers' point of view, they can reach out to the desired market in an efficient and cost-effective manner.'

ST701 is backed by SPH's CATS Classified. It was first launched in March last year as a job portal with a view for expansion into a more complete online classified marketplace.

The portal derives its name from the initials of SPH's flagship newspaper The Straits Times (ST) and the notion that users can access information 7 days a week at the No.1 place.

The new look has already gained approval from advertisers.

'Selling on ST701 is going to be a must-have in future,' said CarTimes managing director Eddie Loo. 'The website is attractive and with the rise of the use of Internet in Singapore households, we are reaching out to the correct crowd.'

Said Edward Chua, senior associate manager at Dennis Wee Realty Pte Ltd: 'I have to think of new ways to attract potential clients to the properties I'm selling and going online sounds like a good way to reach out to another group of people, for example, foreigners thinking of moving to Singapore.'