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Revamped Wanbao makes colourful splash - Oct 16, 2007 (ST)

BackOct 16, 2007

The Straits Times / The Business Times News On SPH

Revamped Wanbao makes colourful splash

Lianhe Wanbao, the Chinese-language evening daily published by SPH, has undergone its first revamp in 24 years.

By Lin Xinyi
Oct 16, 2007
The Straits Times

LIANHE Wanbao, the Chinese-language evening daily, has undergone its first revamp in 24 years.

The made-over newspaper hit the news-stands yesterday with two covers: Readers in search of the top news stories of the day will read the paper from its front cover, and those who want the latest in entertainment and lifestyle news will take it from the back.

The newspaper's acting editor Peter Ong said the revamp was done to broaden the paper's readership: It aims to strengthen its existing readers' ties to the paper and attract new and younger readers as well.

Mr Ong said: 'We hope to attract the younger segment with our improved content and magazine-style layout.'

The newspaper's coverage of entertainment and news on celebrities from the region has been ramped up to this end.

Readers like retiree Wong Hoy Cawee welcomed the changes to his daily read.

The 62-year-old, who has been reading the paper from its start, said: 'The paper is more colourful and refreshing. The new look makes it a better read.'

This week, the paper - which relies solely on news-stand sales - will cost 30 cents instead of the usual 70 cents.

Readers can also choose to buy it in a bundle deal with Shin Min Daily News this week for $1 at all Buzz pods.

The same bundle will cost $1.40 from next week.

Those who buy the paper at roadshows between today and Friday can win on-the-spot prizes.

The roadshows will be held at 19 locations across the island between 5pm and 9pm.

There will also be four weekly lucky draw contests from next Monday to Nov 18.

By submitting contest coupons published in the newspaper, readers stand to win prizes worth $40,000, including a trip to Sydney on board Singapore Airlines' new A380 Airbus plane.

There is no limit to the number of coupons a reader can send in.

The lucky draws will be held every Monday starting on Oct 29, and the names of winners will be published in the newspaper the following day.