With ST701, this beauty doesn't have to leave home - Oct 18, 2007 (ST)

BackOct 18, 2007

The Straits Times / The Business Times News On SPH

With ST701, this beauty doesn't have to leave home

SPH has budgeted $3 million to promote ST701's new features over the next three months.

Oct 18, 2007
The Straits Times

IF YOU fancy sharing some quality time with former beauty queen Colleen Francisca, feel free to visit her at her new 'home' outside the Raffles Place MRT station.

LIVING IT UP: Former beauty queen Colleen Francisca will stay in a glass room near the Raffles MRT station till Tuesday, and will sustain herself by using services sourced from the ST701 online classifieds portal. Photo/ ALAN LIM

While a bit on the small side - it is only 54 sq m, or half the size of a normal four-room HDB flat - the glass-walled enclosure comes complete with bed, living room, outdoor lounge area, bathroom and kitchenette.

Ms Francisca 'moved in' yesterday and will stay until Tuesday, living proof that a person can lead a normal life using online services found at the ST701 classifieds site without having to leave home.

The former Miss Singapore World will munch on dishes bought online, practise pole-dancing with an instructor hired online - and interview the 'tall, dark and handsome' hunks who sign up for a chance to be paid $1,000 to act as her boyfriend for an hour.

'The public will be able to see how Colleen, who's an expert with the ST701 website, uses it to buy and sell everything she needs to meet her daily needs without leaving home,' said Ms Elsie Chua, senior vice-president for classifieds at Singapore Press Holdings (SPH).

Miss Francisca, 25, is an apt choice for the week-long experiment in high-tech life. The computer-savvy model has entrepreneurial skills to match her good looks and runs an online cupcake bakery, The Cupcake Boutique.

The animal lover eats only seafood and vegetables and has already checked out the food available at ST701. She has seafood pizzas high on her list of foods to order.

ST701 ( is SPH's online classifieds portal. It was launched in March last year as a jobs site but introduced new features two weeks ago, including video advertisements and sections for buying and selling cars, property and retail products.

The online life experiment will cost SPH about $100,000. It has budgeted $3 million to promote ST701's new features over the next three months.

To read more about her experience, visit Miss Francisca's blog at