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omy, what a hit! - Oct 27, 2007 (ST)

BackOct 27, 2007

The Straits Times / The Business Times News On SPH

omy, what a hit!

Launched a month ago, it has attracted over five million pageviews - 70 per cent more than forecast.

By Chua Hian Hou
Oct 27, 2007
The Straits Times

SINGAPORE'S first bilingual online portal omy was launched only a month ago but it has already attracted more than five million pageviews - 70 per cent more than forecast.

TALK OF THE TOWN: In only its first month, bilingual online portal omy has already attracted more than five million pageviews - 70 per cent more than forecast. Photo/ LIM WUI LIANG

And the site's Eat! section, with more than 600 food-related articles by such food connoisseurs as Lianhe Zaobao associate editor Alan Ng, has been the nation's favourite online food hangout this month, according to online tracking service Hitwise.

'The strong support from omy users shows that we have found the right formula to attract and connect with our users,' said omy editor Chua Chim Kang.

The portal, set up by Singapore Press Holdings, publisher of The Straits Times, offers 12 free channels of news and entertainment content from Singapore's four Chinese-language dailies and magazines such as UW.

It also has its own team of reporters to deliver omy-only scoops.

Aimed at the net-savvy generation aged 18 to 35, omy allows citizen journalists to participate in online discussions and send in pictures and videos.

There are also expert bloggers on board, such as stylist-to-the-stars David Gan, who will be dishing out advice regularly on anything from romance to fashion.

To ensure that those not fully conversant in Mandarin can enjoy its content, navigation buttons are in both English and Chinese, and readers can click on a special 'text-to-speech' key to have omy's articles read out.

Omy users, Mr Chua promised, can expect more interactive elements in future, even as the portal continues 'serving users with interesting and innovative content'.