SPH Magazines stays in market leading position - Nov 21, 2007 (ST)
The Straits Times / The Business Times News On SPH
SPH Magazines stays in market leading positionNielsen Media Index showed that Her World and Female cornered the women's magazine category as the No. 1 and No. 2 titles.
Nov 21, 2007
The Straits Times
SINGAPORE Press Holdings' (SPH's) magazines arm has maintained its market leading position in the magazine space, the newly unveiled Nielsen Media Index 2007 showed.
Her World and Female cornered the women's magazine category as the No.1 and No.2 titles, with 210,000 and 140,000 readers respectively. Simply Her and Shape also performed well, drawing 79,000 and 58,000 readers respectively.
Readership for many of SPH Magazines' titles also grew, said the wholly-owned subsidiary of SPH.
Seventeen's readership soared by 57 per cent to 72,000 this year, while the home and design-themed magazine, Home & Decor, registered a jump from 46,000 to 57,000.
SPH Magazines' men's title, Maxim, had readership of 29,000 while Torque's number grew from 29,000 to 33,000.
'We are extremely encouraged by the findings,' said SPH Magazines chief executive Loh Yew Seng.
'This shows that we have stayed very focused on market trends and demands and able to customise our products according to the wishes of our readers,' he said.
The findings indicated that at a broader level, magazines as a medium are holding their own against newspapers, terrestrial television and radio.