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SPH MBO, SPC in digital ad tie-up - Jan 29, 2008 (BT)

BackJan 29, 2008

The Straits Times / The Business Times News On SPH

SPH MBO, SPC in digital ad tie-up

Singapore Petroleum Company has tied up with SPH MediaBoxOffice to introduce out-of-home digital advertising at its service stations.

By Chew Xiang
Jan 29, 2008
The Business Times

SINGAPORE Petroleum Company (SPC) has tied up with SPH MediaBoxOffice (MBO) to introduce out-of-home digital advertising at its service stations.

This is the first partnership between SPH MBO - an outdoor-media advertising company owned by Singapore Press Holdings - and a petrol retail chain, and is also the first time that a major petrol retail chain is being used extensively as an advertising channel in Singapore.

Forty-two-inch plasma screens have been installed in SPC's service stations for advertisers to air their commercials. This allows SPC customers to view ads while waiting for service.

Chris Keong, senior vice-president of marketing at SPC, said that 'SPC is donating advertisement slots on the plasma screens to various non-profit organisations to use this new media avenue to communicate their causes to the community'.

SPC has 38 service stations throughout Singapore.

James Heng, executive director of SPH MBO, said: 'This new network, in addition to our existing screens in shopping malls and banks, is a vote of confidence in the emergence of digital out-of-home media as a major advertising platform.'

SPH MBO and SPC, a regional oil and gas company linked to local conglomerate Keppel Corporation, will also be extending their partnership to develop other forms of outdoor media at the service stations.