SPH, SingTel offer latest news via SMS - Jan 29, 2008 (ST)

BackJan 29, 2008

The Straits Times / The Business Times News On SPH

SPH, SingTel offer latest news via SMS

The SMS service comes a day after another SPH initiative, a new digital advertising system at SPC petrol stations.

By Alfred Siew, Technology Correspondent
Jan 29, 2008
The Straits Times

SINGTEL mobile users can now get the latest soccer scores and other news flashes via SMS messages.

A new service launched with Singapore Press Holdings (SPH) - the SPH Breaking News SMS Alert - will be available from today in English and Chinese.

The English service gives the latest updates on events in business, Singapore and the world, while the Chinese one offers soccer news and other updates.

Subscribers can store the SMS updates on their phones and read them at their convenience.

For the past year, SPH has been running the WAP Mobile News Service, which directs subscribers with Internet-enabled cellphones to a website carrying full-length articles.

The new service is different in that the alerts will be presented concisely to fit the limited lengths allowed for SMS messages, so it will not be necessary to log in to a website.

Soccer news and tips will come from the editorial teams of evening newspapers Shin Min Daily News and Lianhe Wanbao and SPH's flagship Chinese newspaper, Lianhe Zaobao; business updates will be provided by The Business Times and The Straits Times.

Mr Raymond Teoh, assistant vice-president at SPH's Interactive Business Unit, said the service is targeted at users aged between 25 and 45.

Said Mr Low Ka Hoe, SingTel's director of Internet protocol TV and content: 'Being able to keep your finger on the pulse of the latest news at all times - no matter where you are - is something we are certain our customers will find extremely useful and valuable.'

The service will cost SingTel's post-paid customers between $4.28 and $5.35 a month.

For this price, they will get 17 to 25 SMS alerts, and more if there is breaking news.

Messages will be sent out between 9am and 8pm.

The SMS service comes a day after another SPH initiative, a new digital advertising system at Singapore Petroleum Company (SPC) petrol stations.

At all 38 SPC stations islandwide, car owners paying for their purchases can catch advertisements playing on the 42-inch plasma television sets installed near the cashier.

SPC's senior vice-president of marketing Chris Keong said the company was also using the screens to do some social good.

It has donated its ad slots to non-profit organisations, which can 'use this new media avenue to communicate their causes to the community'.