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SPH Search in tie-up to use Yahoo technology - Mar 13, 2008 (ST)

BackMar 13, 2008

The Straits Times / The Business Times News On SPH

SPH Search in tie-up to use Yahoo technology

Under the deal, it will use Yahoo Search technology for its global search results and a different technology for local searches.


Mar 13, 2008
The Straits Times

SPH Search, a joint venture between Singapore Press Holdings (SPH) and Norwegian media group Schibsted, yesterday announced a strategic partnership with global Internet company Yahoo.

Under the deal, SPH Search, an online tool for those seeking information about Singapore, will use Yahoo Search technology for its global search results. It will use a different technology for local searches.

The SPH Search engine will be the first locally focused search engine set up in Asia.

It will narrow results by filtering out irrelevant information and using content from a variety of sources to provide the most useful data.

So instead of having to trawl through countless results when a local term like 'makan' is used, the localised search engine will recognise that a user is making a food-related query search and could bring up pertinent items such as restaurant reviews, cookery books and even recipes of local dishes.

Use of the search engine will be free as revenue will be derived from advertisers.

'Our partnership with Yahoo is a sign of our determination to make it as easy as possible for people to get exactly what they want, when they want it,' said Mr Paul Jansen, chief executive of SPH Search, in a statement yesterday.

'Through collaboration, we aim to give better results and greater user-friendliness to our users.'

SPH has an 80.1 per cent stake in SPH Search, held through wholly owned unit SPH Interactive.