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SPH Search inks tie-up with Yahoo - Mar 13, 2008 (BT)

BackMar 13, 2008

The Straits Times / The Business Times News On SPH

SPH Search inks tie-up with Yahoo

Besides locating all things Singapore, a search engine now being developed by SPH Search will also give users relevant international results through a new tie-up with Web giant Yahoo.


Mar 13, 2008
The Business Times

BESIDES locating all things Singapore, a search engine now being developed by SPH Search will also give users relevant international results through a new tie-up with Web giant Yahoo.

SPH Search is a joint venture formed by Singapore Press Holdings (SPH) and Norwegian media company Schibsted to create a new portal to allow users to search for information about Singapore with pinpoint accuracy.

For example, instead of having to comb through irrelevant results when a colloquial term like roti prata is used, the search engine will instantly recognise that a user is making a food-related query and dish out everything from restaurant reviews to recipes of the Indian dish.

To complement its localised search prowess, SPH Search yesterday announced a partnership with Yahoo to power the international search capabilities on its new site.

The tie-up means users will be able to find local as well as non-Singapore-related information through a single search engine, with the latter driven by Yahoo's search technology.

'Through collaboration, we aim to give better results and greater user-friendliness,' said Paul Jansen, chief executive of SPH Search.