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Revamped Sunday Times gets readers' thumbs up - Apr 06, 2008 (ST)

BackApr 06, 2008

The Straits Times / The Business Times News On SPH

Revamped Sunday Times gets readers' thumbs up

Snazzy, stylish and modern are just a few of the words used to describe the new Sunday Times.

By Aw Cheng Wei and Samantha Eng
Apr 06, 2008
The Straits Times

SNAZZY, stylish, modern.

These were some of the words readers used to describe the new-look Sunday Times, which hit the streets on Sunday.

The paper comes packed with more hard news, more in-depth features and columns and a new design. Sections such as Invest and Sport have also been expanded.

A check with 60 readers out in Orchard Road and Toa Payoh saw 52 of them giving the revamp the thumbs up.

Psychiatrist Berenice Hickey, 50, said: 'It really is a lot simpler to read now. I can read many stories on one page without having to flip the pages.'

Safety officer Jude Minjoot, 55, agreed: 'Everything is a lot more eye-catching. The articles are also shorter, making it reader-friendly.'

Content-wise, readers were not disappointed either.

Student Adeline Yeo, 20, said: 'The content is strong and makes for a good read. It's a good example of how newsworthy stories can provide entertainment.'

Many readers zoomed in on the story about how national badminton player Ronald Susilo is thinking of taking legal action against his ex-fiancee Li Jiawei.

National serviceman Marcus Ng, 19, said he was attracted by the 'unique headline and photo'.

New features such as Street View, where people on the street comment on a hot topic, and Blogosphere, which features extracts from blogs, were also a hit.

Mr James Smith, 35, who runs his own media company, said: 'The more opinions of the general public, the better. It makes for interesting reading.'

Readers were also glad that the Invest and Sport sections had been beefed up. Engineer Mark Szeto, 34, said: 'I always look forward to The Sunday Times, especially Invest. Now that it is more in-depth, I'm very pleased.'

Sales manager John Ching, 38, finds the entire feel of the paper sets it apart from others: 'It is very fresh, like a magazine. It being a Sunday paper, that's the way it should be: More refreshing than the other days of the week.'

As to what could be improved, some suggested more striking colour coding would better define the different sections. Others wanted interactive features like crossword puzzles.

Sunday Times editor Sumiko Tan welcomed the feedback and said her team would study it and try to improve the product further.