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BT's circulation up 12.6% in H1 - Apr 15, 2008 (BT)

BackApr 15, 2008

The Straits Times / The Business Times News On SPH

BT's circulation up 12.6% in H1

Its circulation has been climbing steadily since the paper's look and content were revamped in 2004.


Apr 15, 2008
The Business Times

THE Business Times saw its circulation rise by 12.6 per cent year-on-year for the half year ended Feb 29. The growth was second only to the 16.1 per cent rise in circulation of Tamil Murasu, another daily newspaper in the Singapore Press Holdings stable.

The circulation figures were disclosed by SPH when it reported its second-quarter and first-half results yesterday.

BT's circulation climbed 7.4 per cent for the financial year ended Aug 31, 2007. Its circulation has been climbing steadily since the paper's look and content were revamped in 2004. The move has gained the paper strong support from both readers and advertisers.