Rednano unveils cellphone search service - Jul 10, 2008 (BT)

BackJul 10, 2008

The Straits Times / The Business Times News On SPH

Rednano unveils cellphone search service

Singapore Press Holdings' local search engine and directory service, is on the go.

By Diondi Tan
Jul 10, 2008
The Business Times, Singapore's first local search engine and directory service, is on the go.

Less than four months after its launch, Rednano yesterday unveiled a new service - Rednano Mobile Search - the mobile-phone version of its localised search engine service.

From Aug 1, all mobile customers will be able to enjoy the Rednano Mobile service for free as they will not have to pay for data access costs for a limited period.

'While we will bear the data access costs for a limited period, it is nonetheless a major step to move the industry forward,' said Rednano.

'Anyone looking for information about Singapore will now find it easier to access this on the go,' said Rednano, which itself was launched in March by Singapore Press Holdings' SPH Search Pte Ltd and Norwegian media group Schibsted ASA for users of personal computers.

In addition to using their personal computers for the online version of Rednano (, users can now search for local information or even check real-time traffic status through their mobile phones by connecting to Rednano's Mobile Search WAP portal Also, with one simple SMS, users can obtain directory information - for instance, contact details of restaurants, transport services, entertainment outlets, or business associates. Users have just to SMS a keyword to Rednano by sending it to the new SMS 33333 short code, and they will receive an SMS with the address and telephone number of the company or organisation they are looking for.

'It is that simple. Rednano's Mobile Search puts details of over 100,000 business listings and tens of thousands of news articles in their hands. The new SMS 33333 short code is also easy for users to remember,' said Rednano.

Shirley Tan, director of business development (mobile), said the ability to have local results - and not those halfway around the world - is the main selling point of Rednano's services.

Albert Tan, general manager of Yum Cha Restaurant, said: 'We're keen to advertise on Rednano Mobile so that our customers in Singapore will be able to locate us easily.'

There are plans to equip Rednano Mobile with capabilities to know where the mobile phone users are, and automatically provide them with the best results depending on their location.