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New-look ST to be launched on Aug 8 - Aug 02, 2008 (BT)

BackAug 02, 2008

The Straits Times / The Business Times News On SPH

New-look ST to be launched on Aug 8

Online site will also be revamped to sport a fresh look.


Aug 02, 2008
The Business Times

FOUR years after its last re-design, Singapore's largest and oldest newspaper is gearing up for a major revamp to its print and online editions.

A new-look print version of The Straits Times (ST) will be launched on Aug 8, aimed at delivering the paper's content to its 1.3 million readers faster and better.

Among the changes: a new masthead, new fonts for headlines and text, and new colours throughout the paper. The main news and feature sections remain, but some items will be moved for easier access.

The Prime section will be expanded to include more of the top news of the day, commentaries, special reports and insight articles.

The three weekly pullout specials will be published on different days. Digital Life will appear on Wednesday, Mind Your Body on Thursday and Urban on Friday.

The online site will also sport a fresh look as it is relaunched as ST Breaking News - with news as it happens and news blogs by writers and editors - and ST Digital, a paid site with exclusive content for subscribers who can choose to read ST either in PDF format, through an e-reader for downloading or as a full HTML site. Current subscribers will receive automatic access to the new products.

There will be more breaking news uploaded free of charge, as well as a new interactive Web television site called RazorTV (www.razortv.tv). This will feature live news programmes from its studio, on-demand videos and provide a further platform for users to post reviews and comments.

ST editor Han Fook Kwang described the revamp as timely, given the changing media landscape and readers' needs and expectations.

'We aim to serve our readers better on all platforms,' he said. 'We want to excel in print, delivering the quality our readers have long associated with The Straits Times. We also want to connect and interact with our readers in new ways through our various online products.'

Mr Han, who promised to give readers more value for their time and money, said the changes were motivated by the need to stay relevant to readers, who live busy lives, and to reach out to a new generation of tech-savvy younger Singaporeans who often go online to read and contribute news and views.