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ST Razor TV: Here's a fun new way to get the news - Aug 05, 2008 (ST)

BackAug 05, 2008

The Straits Times / The Business Times News On SPH

ST Razor TV: Here's a fun new way to get the news

The Straits Times is launching a brand-new TV service that will be shown over the Internet.

By Sumathi V. Selvaretnam
Aug 05, 2008
The Straits Times

THE Straits Times is launching a brand-new TV service that will be shown over the Internet.

 

JOIN IN: Viewers can join in on RazorTV by calling or SMSing hosts like (from left) Goh Shi Ting, Helmi Yusof and Sara-Ann Krishnamoorthy. -- ST PHOTO: SAMUEL HE

From Monday to Friday, ST RazorTV will offer eight hours of news and lifestyle programmes broadcast live from a TV studio at the Singapore Press Holdings (SPH) Multimedia Centre in Toa Payoh North.

Viewers of www.razortv.com will also have access to on-demand news videos that give them the flexibility to choose the type of news they want to see, when they want to see it.

ST RazorTV will offer greater interactivity as viewers will be able to call in or SMS their comments while a show is on.

This is one of several new offerings with the relaunch of The Straits Times on Friday.

The print edition of the newspaper will be redesigned, complete with a new masthead, changes in headline and text fonts, and new content in all sections.

The online site will deliver more breaking news updates and journalists' blogs throughout the day and free of charge, at www.straitstimes.com.

ST editor Han Fook Kwang said the paper is launching these major initiatives to reach out to more readers in print and online.

'We want to serve our readers better across all platforms, and with more than 300 journalists in our newsroom, we have the resources to do so,' he said.

A recent SPH survey of online media consumption and habits found that one in two people watched online videos or movies and about a third looked at such content nearly every day.

Those aged 16 to 24 are spending more time on such content, especially entertainment items, while those aged 30 and above look for news and lifestyle content.

Spearheaded by Digital Media editor Felix Soh, ST RazorTV will present news and lifestyle features in an informal, talk-show format.

'Our social networking-citizen journalism website Stomp has shown that people do have views and are eager to share their take on what's happening. ST RazorTV is a new outlet for this,' he said.

ST RazorTV editor Eugene Leow said the focus will be 'hyperlocal' - very local - issues and the team aims to strike a conversation with its viewers.

'Each day we'll look at the news or what's on the minds of Singaporeans and just talk about it,' he said.

'Unlike conventional television, we won't tell you the news. Our position is, we're ordinary folk talking to real people about issues and things that affect our lives.'

Even international news will take a local perspective, to help Singaporeans understand the relevance of news elsewhere.

ST RazorTV will be put out by a team of a dozen multimedia journalists but will draw on journalists of The Straits Times who will appear to give their take on issues in the news.

It will also feature user-generated content from SPH websites such as Stomp.

Some of the shows that viewers can look forward to include:

Razor Edge: A news programme featuring regular news updates at home and abroad.

Point Blank: A current affairs programme in which presenters will ask questions to help viewers get to the heart of the issues being discussed.

Paper Cut: A summary of the main headlines from major newspapers.

Net Noise: The latest Internet buzz, highlighting what netizens are talking about.

Razor Pop: Entertainment news and gossip, and the latest about movies and music.

R.age: A lifestyle programme on the home, hobbies, fashion and beauty.

ST RazorTV will aim to project a distinctly youthful vibe, said multimedia journalist Helmi Yusof, 33.

'Our news and lifestyle programmes will be delivered in a hip and young fashion. We will be dressed in casual wear instead of stuffy suits,' he said.

Interactivity will be one of the main selling points, allowing viewers to join in the conversation with the programme hosts.

ST RazorTV host Sara-Ann Krishnamoorthy, 29, said: 'We want raw and honest opinions. If you don't like what you see in the show, you can call, SMS, webcam or e-mail us.'

 


 

What's changing on Aug 8

IN PRINT

 

  • The Straits Times will be redesigned. Expect a new masthead, changes to the fonts to make it easier to read, and content changes across the newspaper.

     

    ONLINE

     

  • ST Breaking News will deliver all-day news updates and blogs by ST journalists free of charge. Subscribers can get access to exclusive content via ST Digital, a paid site. Go to: straitstimes.com

     

  • ST RazorTV is a new Web television service delivering chat-show type news programmes and video on demand. Users can interact with the hosts, post comments and share content too.

    Go to: www.razor.tv

     

    FREE ST DIGITAL FOR TWO WEEKS

     

  • ST Digital, the paid website which offers subscribers exclusive content, will be available free of charge for two weeks from Friday. The free access is sponsored by Standard Chartered.

    ST Digital gives users a choice of a full HTML site, an e-paper which will show actual page layouts, and an e-reader which can be downloaded for reading on the go.

     

  • Subscription for the enhanced package remains the same at $60 for 12 months for print subscribers and $120 for non-print subscribers.