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The New Paper marks 20th anniversary with new look and feel - Aug 15, 2008 (ST)

BackAug 15, 2008

The Straits Times / The Business Times News On SPH

The New Paper marks 20th anniversary with new look and feel

The New Paper, with a readership of 531,000, will unveil a dramatically different design on Aug 17 Aug.


Aug 15, 2008

Media release

Singapore's second-most bought English daily is renewing its look and feel to mark its 20th anniversary this year.

The New Paper, with a readership of 531,000 (Nielsen Media Research, 2007 Media Index), will unveil a dramatically different design on 17 Aug 2008 in The New Paper on Sunday, while the revamped weekday edition will hit the streets the next day.

The daily has a younger adult readership than all the other English newspapers - with a median age of 33 (Nielsen Media Research, 2007 Media Index). This has prompted the team to opt for a bright and bold approach to the redesign of the paper.

Executive editor Ken Jalleh Jr said: "TNP is about vibrancy in the way we show the news. It is about creativity in striving to surprise, daily, in the way we present the news. And it is about being different in an increasingly crowded, cookie-cutter market."

Every part of the paper, including the masthead, fonts, colour palette and design architecture, is being refreshed. But the title will remain the same and the iconic tick on Page One will live on. The covers of the weekday, Sunday and sports noon edition will each now distinguish themselves with a subtly different look.

The changes have one big goal in mind: To deliver news more effectively - in ways that are easier and quicker to grasp in a time-starved world.

Over the years, The New Paper has gone from being an afternoon paper into a hybrid morning and afternoon product. It has grown from one to four products - the weekday edition launched in 1988, the website launched in 1995, the Sunday edition born in 1999, and the sports noon edition available on Mondays and Thursdays from last year.

Editor Ivan Fernandez said: "We were a true blue tabloid in the early days, though some might say it was downright yellow once. But the new kid on the block has grown up."

"Our journalists were in the thick of the action during the Iraq war, Afghanistan war, Jakarta riots and the Asian tsunami. At home, we've evolved a kinder form of journalism often referred to as human-interest stories."

At regional competitions, the paper won The Scoop Award and Best in (feature) Photography at the annual Society of Publishers in Asia (Sopa) Awards in 2006. It has also won newspaper infographics awards from IFRA (a regional association of media) for three years consecutively: Spiderman 3 poster, Making of Singapore Flyer and Star Wars package.

The New Paper is also known for its popular mass events. It entered the Guinness Book of Records when its Big Walk event in 2000 drew 77,500 people in a competitive and fun walk.

Said Mr Fernandez: "The paper's brand of purposeful and lively journalism, the essence of The New Paper, or what we call our DNA, has evolved over the years. The brash young kid is now "streetwise". And this is what we're celebrating as we turn 20 this year."

He added: "As a paid paper that has always connected with people on the move, we can lay claim to knowing the streets better - so our readers can know more."

Singapore news has always been the focus of the paper and TNP's journalists feel as much at home on Orchard Road and Esplanade Drive as they do on Bishan Road and Geylang Road.

And in the words of Tan Ooi Boon, who is the Projects and Weekend News editor, "TNP continues to grow, but it refuses to grow old."
He is organising a 20th anniversary event later this year. Details will be unveiled later.

But from this Sunday, Singaporeans can get a taste of the surprises packaged by the team to wow its readers.

A PEEK AT WHAT'S NEW:

Street Talk
Opinionated commentary on trends, street encounters, issues and people in the news by selected columnists and beat reporters.

Boston Brahmin
A punchy twice-weekly exclusive column on money-related topics. The paper's Harvard-trained columnist figures out the key numbers in the news that can affect everyone.

Inflation beaters
Buyers of the Sunday edition will stand to reap bargains many times exceeding the price of the paper.

Enjoy zine
The Sunday edition will offer a magazine-like lifestyle section that will appeal to a broad base of readers, with features like "Who's that model expat?", and a new puzzle that's a cross between traditional crosswords and Sudoku (said to help keep the mind sharp and Alzheimer's disease at bay).

His & Her EPL
The paper's London-based soccer journalist, Iain Macintosh, will now be joined by a female voice of soccer, Alison Ratcliffe.

TNP Punters' League
Readers get a chance to pit their prediction skills against each other and win big prizes. They also get to chat through the Postman, Ernest Luis, and show off their sporty snapshots.

Subscription specials
Subscribe to The New Paper on Sunday for a year at just $39 (terms & conditions apply) and get a free 3-month magazine subscription to Torque, Maxim OR Sutra; PLUS a 1G MP3, 1GB Flashdrive OR Wireless Optical Mouse.

The first 200 to sign up for the TNPS subscription will also get an additional portable speaker FREE!

Subscription can be done online at www.sphsubscription.com.sg or at the SPH subscription roadshow, which will be held at the Suntec City Galleria, on 17 August, 12pm - 8pm. Readers will also stand to win attractive prizes when they participate in the games during the roadshow.

Retail Promotions
From 18 Aug to 22 Aug, buy a copy of The New Paper from any 7-Eleven outlets and get freebies such as Coke Zero, Pokka bottled water, Boss coffee, Mili canned whole mushrooms and Slurpee 16oz. Different items will be offered each day.

From 23 Aug to 29 Aug, participate in an instant sure-win lucky-dip to win sports drinks, snacks, Football Weekly magazine and radio clocks with every copy of TNP purchased.

TNP turns 20 lucky draw special
Collect any three days' of the new TNP masthead between 17 Aug and 23 Aug, and stand a chance to win holiday packages to Macau or Ho Chi Minh for $20 each*. (Usual value $388 - $438 per pax)
* exclusive of tax and surcharges