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SPH Magazines launches S'pore's only English-language watch magazine for women - Sep 26, 2008 (ST)

BackSep 26, 2008

The Straits Times / The Business Times News On SPH

SPH Magazines launches S'pore's only English-language watch magazine for women

The annual title will cater to women who appreciate watches with the passion of a buyer, collector, and a connoisseur.


Sep 26, 2008

Media release

24:7, Singapore's only English-language watch magazine for women - and the latest title by SPH Magazines Pte Ltd - hits newsstands and bookstores today.

The annual title will cater to the growing interest in watches and watch-making among affluent, fashion-forward women who appreciate watches with the passion of a buyer, collector, and a connoisseur.

Worldwide trends in watch-making techniques and design are evolving quickly, with new labels rapidly entering the scene and in particular, the new growth markets of Asia. 24:7 is poised to capture these exciting developments in formats friendly to women.

Mr Loh Yew Seng, CEO of SPH Magazines, said: "SPH Magazines has a strong understanding of the watch industry, having successfully launched and successfully occupied the market with Icon Moments, Nuyou Time, and The Peak Selections Timepieces. 24:7's targeted and effective distribution channels will also ensure accessibility to the desired audience."

Ms Ong Ting Nee, Editor of 24:7, added: "24:7 looks at watches from every angle - product, brand, trend, people, technology, design and heritage. We have unparalleled expertise in translating watch trends, news, views and know-how into something engaging and visually exciting. Our aim is to make every issue a collectible!"

Mr Ong Ban, CEO of Sincere Watch welcomes 24:7. He said: "It is a great time to have a women's watch magazine, as the interest level on horology among women has significantly increased, and women are getting more knowledgeable. You can tell from their purchase decisions - women these days are also going for complications, whereas in the past, aesthetics was something that solely influenced their purchasing decisions. As such, it's excellent that a women's watch magazine is here to cater to this growing market, which was traditionally predominantly male."

Mr Benedict Teo, Group GM of The Hour Glass, said: "We are definitely listening to the women's wishes and making watches to meet the requirement of the modern ladies."