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SPH launching free weekly English newspaper for Indian diaspora - Oct 04, 2008 (BT)

BackOct 04, 2008

The Straits Times / The Business Times News On SPH

SPH launching free weekly English newspaper for Indian diaspora



By Noor Aisha
Oct 04, 2008
The Business Times

INDIANS here will soon find it easier to keep in touch with their roots when Singapore Press Holdings (SPH) launches its new English-language newspaper tabla!

Billed as 'The heartbeat of the Indian community', the free weekly paper - which will hit the streets on Oct 10 - will offer local and expatriate Indians editorial content that includes analysis and commentary pieces, a round-up of the past week's news and happenings in the Indian sub-continent and in Singapore. Besides having Bollywood and Kollywood features, the paper will also cover popular Indian sports.

The paper is named after the popular Indian two-piece percussion instrument that is synonymous with India's musical and cultural heritage.

'The reason we are doing this is that none of our existing newspapers can devote so much space to Indian news, sports, entertainment and fashion,' said Patrick Daniel, editor-in-chief of SPH's English and Malay Newspapers Division.

Singapore has about 200,000 Indian expatriates and the number is projected to rise steadily. 'We think this is an opportunity, an unmet need in the market,' Mr Daniel said. The initial circulation of tabla! will be 30,000 copies.

The paper will be available on Friday afternoons at selected locations including airport lounges, restaurants, offices, country clubs, business associations, trade offices and embassies.

While tabla! is a free newspaper, readers can get it delivered to their homes on Friday mornings for a delivery charge of $28 a year. And an online version will be available at www.tabla.com.sg from noon on Fridays. The tabla! team will be headed by Rajendran Jawharilal, currently deputy editor of Tamil Murasu. tabla! executive editor Pradeep Paul said: 'We hope the paper will help make Singapore the hub for the region's Indian diaspora.'