SPH Magazines turns in strong performance - Oct 20, 2008 (BT)

BackOct 20, 2008

The Straits Times / The Business Times News On SPH

SPH Magazines turns in strong performance

Latest Nielsen Media Index ranked Her World and Female as first and second respectively.

Oct 20, 2008
The Business Times

DESPITE an increasingly competitive environment, SPH Magazines continues to dominate the local magazine industry.

The latest Nielsen Media Index ranked SPH Magazines titles Her World and Female as first and second respectively in the English women's fashion and beauty magazine segment. Her World's readership was 214,000 while Female has 138,000.

Its other titles, like Men's Health and Home & Decor, also scored with their target audience. According to an SPH Magazines press release, Men's Health with 70,000 readers and Home & Decor, with 83,000, are the best read titles in their categories - men's magazines and home and design publications.

The index, now in its 40th year, polled more than 4,700 people over 15 on their media consumption habits.

Shape, with a readership of 54,000, also made it 'the undisputed leader in its category', said SPH Magazines, a wholly owned subsidiary of Singapore Press Holdings.

Parenting magazine Young Parents did well, raising its readership 43 per cent to 43,000 this year. SPH Magazines said the publication has proved 'itself as the authority in parenting information and resource by surging ahead of its competitors'.

Other publications in the firm's stable of over 100 titles also improved. For instance, readership for four-year-old Simply Her rose from 79,000 to 86,000 between July last year and June this year.

SPH Magazines chief executive Loh Yew Seng said: 'We are very pleased to have scored well consecutively.

'This attests to the uncompromised quality of our magazines and their constant relevance to our readers. We will continue to maintain our standards to remain the publisher of choice for our partners and advertisers.'

Nielsen Company executive director Rebecca Tan said Singapore's magazine readership has 'generally remained quite consistent' despite increased competition from other media sources like the Internet. But she warned that this could change in the long run, since 'younger readers who tend to have shorter attention span are inclined to experiment with alternative sources'.

This has already hit some entertainment and youth-oriented titles, although the impact will only be reflected in next year's index. Last month, MediaCorp announced it is closing four titles: entertainment magazine Lime, Electronic Gaming Monthly, Kids Company and women's lifestyle publication Vanilla.