Rednano Mobile kicks off next Thursday - Nov 28, 2008 (BT)

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The Straits Times / The Business Times News On SPH

Rednano Mobile kicks off next Thursday

Free service will allow users to find shopping haunts and coffee joints nearest to them with ease. -BT

Nov 28, 2008
The Business Times

By Theodora Kee

REDNANO Mobile, the mobile platform of local search and directory engine, is launching its free location-based service next week. To be introduced on Thursday, Rednano Locate will, among other things, allow users to find shopping haunts and coffee joints nearest to them with ease. Type the word 'coffee', for instance, and a list of coffee joints around you will pop up, complete with addresses, contact details and even maps. A whole host of services and companies can be found this way.

The new service is a partnership between SPH Search, UK-based Acision and Australia-based Seeker Wireless. SPH Search, a joint venture between Singapore Press Holdings and Schibsted, launched in March.

Rednano Locate offers a broad package of features, comprising directory listing, maps, traffic updates and promotions. It pin-points users' location and provides information based on where they are. 'This is a rapid but evolutionary process,' said chief executive Paul Jansen. The revenue model is an advertising-driven one, he said, adding that this service is expected to be profitable in two to four years.

The service will kick off with more than 100,000 vendors onboard, with some offering promotions and discounts. Based on a combination of location-based technologies, including Global Positioning System, it will be accessible both indoors and outdoors. It will be available first on Symbian-based mobile phones, such as the Nokia N96, and will support Java, Windows Mobile and Blackberry-based phones later. By next June, it should be supported by nearly all handsets sold in Singapore, according to Shirley Tan, Rednano Mobile director of business development.

Users will not be charged for data downloads. They need to install an application either by sending an SMS to the number 33333 with the message 'locate' or going to Rednano's mobile Web portal for the software. 'We pride ourselves in being the first in Singapore to absorb all the data telecommunication charges,' Ms Tan said.