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SPH unveils three new cross-media ad packages - Dec 12, 2008 (ST)

BackDec 12, 2008

The Straits Times / The Business Times News On SPH

SPH unveils three new cross-media ad packages

Advertisers looking to get their message across through more than one channel may be interested in the latest offerings from Singapore Press Holdings.

By Fiona Chan
Dec 12, 2008
The Straits Times

ADVERTISERS looking to get their message across through more than one channel may be interested in the latest offerings from media group Singapore Press Holdings (SPH).

The company has made cross-media marketing easier by putting together three integrated advertising packages, each covering a variety of media and customised for different target crowds.

The 'fizz package', aimed at advertisers who want to reach out to a youth audience, lets advertisers take out print ads in The New Paper, online ads on SPH's Stomp portal, and send out location- based SMS messages in youth zones.

Marketers who want to zero in on professionals, managers, executives and businessmen can opt for the 'brew package'.

This comes with print ads in The Straits Times, online ads on the AsiaOne or straitstimes.com websites, and space on SPH MediaBoxOffice's (SPHMBO) outdoor network of more than 500 digital screens around the island.

The third package is the 'ultrafresh package', for advertisers targeting heartlanders, and includes print ads in Shin Min Daily News or Lianhe Wanbao, radio ads on Radio 100.3FM, and space on SPHMBO's digital screen network.

'SPH is always on the lookout for ways to serve our advertisers better,' said SPH senior executive vice-president for marketing Leslie Fong.

'With this latest offering, they will be able to zero in on the exact target groups they wish to reach, do it across different media and enjoy cost efficiencies.'

As an added incentive, advertisers who take up at least one of these packages for campaigns between January and March will enjoy discounts.

This is to help advertisers keep marketing costs manageable in the light of the current economic climate, said Mr Fong.

SPH is the market leader in print advertising, with 17 newspapers and more than 100 magazines under its belt. It also runs two radio stations: 100.3FM in Mandarin and 91.3FM in English.

The group also offers a wide array of online portals and an extensive outdoor advertising network.