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BT Weekend bags award for revamp - Feb 12, 2009 (BT)

BackFeb 12, 2009

The Straits Times / The Business Times News On SPH

BT Weekend bags award for revamp




Feb 12, 2009
The Business Times

The efforts to revamp The Business Times Weekend were rewarded at the company's in-house annual awards ceremony for the English and Malay Newspaper Division (EMND) yesterday.

BT Weekend was awarded the Special Award of the Year for Excellence for the relaunch and redesign of the newspaper during Singapore Press Holdings EMND annual awards.

The product was revamped in September last year to a compact size, a departure from its broadsheet format of 32 years.

The revamp was carried out in response to readers' preferences that have evolved in favour of a more dynamic and portable version of the newspaper on weekends - when many are on the move themselves. This has been a natural consequence of the five-day work week.

Michelle Low, Jaime Ee, Wong Wei Kong and Genevieve Cua were part of the BT Weekend team that clinched the award. The compact newspaper's look was given an invigorating face-lift with New York typographer Joshua Darden's Freight family of fonts.

As part of the redesign, the Living section was turned into a pull-out for the convenience of BT Weekend readers, who wanted to keep abreast of the finer things in life.

In terms of content, BT Weekend featured a new Wealth section that discussed personal finance, investing and property. The revamp served to drum up both circulation and advertising. 'The award to the BT Weekend team was well-deserved,' said Mr Patrick Daniel, editor-in-chief, English and Malay Newspaper Division.

'The Saturday business market is a tough one to crack, but I would rate the BT Weekend relaunch as one of the most successful I've seen in recent years.'

Added BT editor Alvin Tay: 'The relaunch of the BT Weekend last September was a big success, with weekend circulation jumping nearly 10 per cent since then.

'A big majority now read it at home, in the gym, on the golf course or while on the move. In other words, outside of the office.'

The other two awards for excellence went to The Straits Times' and Sunday Times' coverage of the Malaysian general elections, and The Straits Times' reporting of the Sichuan earthquake in 2008.