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Helping firms track Web data - Mar 20, 2009 (ST)

BackMar 20, 2009

The Straits Times / The Business Times News On SPH

Helping firms track Web data

Two-year-old clickTRUE, a subsidiary of Singapore Press Holdings, is authorised by Google to be a consultant for Google Analytics.

By Tan Weizhen
Mar 20, 2009
The Straits Times

SINGAPORE businesses wondering how user-friendly their websites are and how effective they are at winning over customers now have somewhere to go for the answers.

Two-year-old clickTRUE, a subsidiary of Singapore Press Holdings, can get those answers by way of Google tracking software called Google Analytics.

The online marketing company is the first here and in South-east Asia, and one of 92 in the world, authorised by Google to be a consultant for the software.

Its clients are businesses which are too busy, or do not have the technical know-how, to use Google Analytics.

The free tool, already available to users here, compiles data on a business website's ease of use and how its users become customers as they navigate through it. It does this by tracking the traffic to the site and how customers navigate it.

clickTRUE makes sense of the data, which comes in the form of regular updates from the software, and provides companies with analyses on the data and the recommended follow-up action to be taken.

Mr Jereme Wong, the company's chief operating officer, said: 'We started to realise that companies wanted to know how well their websites were doing, whether it was working and what the Web traffic actually meant.'

clickTRUE, which has its own team of Google Analytics specialists, had to pass rigorous tests by Google to become an authorised consultant.

Fees for its consultancy services vary, and depend on how businesses want to personalise the Google Analytics software.