SPH rebrand reflects drive to connect - Mar 31, 2009 (ST)

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The Straits Times / The Business Times News On SPH

SPH rebrand reflects drive to connect

25th birthday kicks off with new logo to match its stature and direction.

By Melissa Sim
Mar 31, 2009
The Straits Times

SINGAPORE Press Holdings (SPH) yesterday unveiled a new corporate logo to kick off its 25th anniversary celebrations.

The logo, comprising overlapping letters, conveys the group's drive to engage and connect with its audience and enrich their lives; its dark blue shade stands for stature and stability.

Photo: ST, Wang Hui Fen
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Company chairman Tony Tan said the typeface and colour reinforce the company's stature as a leading media organisation, one which is confident, authoritative, and yet approachable.

He said: 'With SPH moving beyond print, it is time to rebrand ourselves to better represent our current portfolio and future direction.'

He noted that while print would remain the company's core business, it had also entered other areas, such as online, mobile and broadcast media and even non-media businesses like properties, directory searches and event management.

With the new tagline, 'Engaging minds and enriching lives', the logo captures the essence of 'what we strive to do every day, across multiple languages and platforms', he said.

The logo replaces the one of the company's stylised initials put together to form a graphic of the web and rollers of a newspaper printing press.

The new logo was unveiled at SPH's News Centre in Toa Payoh North before guest-of-honour President S R Nathan, who was executive chairman of Straits Times Press when SPH was formed.

He addressed the changing climate of the publishing industry in his speech, and noted that the company was facing competition from the electronic media and the demands of a 'wider, critical reading public'.

But Mr Nathan said he was confident that SPH, with its 25-year track record, was up to the task of succeeding in this new climate.

Among the VIPs yesterday were the outgoing Minister for Information, Communications and the Arts (Mica) Lee Boon Yang and the Senior Minister of State in that ministry, Rear-Admiral Lui Tuck Yew.

RADM Lui, who is also Senior Minister of State for Education, becomes Acting Minister in Mica tomorrow.

In his speech, Dr Tan thanked Dr Lee for his guidance and support and said SPH had benefited from the vibrant media environment under his watch.

He also said the company looked forward to working with RADM Lui to 'further deepen and enhance the media scene here for the benefit of Singaporeans and Singapore'.

SPH was formed in 1984 from a merger of three organisations - Straits Times Press group, Singapore News and Publications Limited and Times Publishing Berhad, which was de-merged from the company in 1988. The merger brought its stable of English, Malay and Chinese newspapers under one roof. The company later bought Tamil Murasu.

SPH's chief executive Alan Chan said the company had come a long way in 25 years and that it was committed to another 25 years of excellence, even in these challenging times.

The group announced staff pay cuts and reductions in profit-related bonuses this month in a move expected to shrink its wage bill for its core businesses by about 20 per cent.

To mark the company's 25th year, the shopping mall Paragon, owned by an SPH subsidiary, has lined up free weekend concerts next month and in May; $25,000 in shopping vouchers stand to be won.

Details will be in The Straits Times and Lianhe Zaobao next month.


Leading media group in Southeast Asia

'The media industry has changed dramatically over the past decade. I'm pleased that SPH has been quick to respond to these changes in the industry and has invested in new ventures that give us potential for growth. With our diversified portfolio and dynamic workforce, SPH is today South-east Asia's leading media organisation.'

Dr Tony Tan, chairman of Singapore Press Holdings


On judgment calls and devoted toils

'The production of the daily newspaper, especially at the editorial management level, involves the making of judgments on the news and views to be carried each day. They face each day's uncertainty not knowing whether their judgment will stand or fall in the eyes of their readers, newsmakers, board and the authorities. Yet all toil with devotion, notwithstanding the gripes, grouses and brickbats they may have to face.'

President S R Nathan